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Electrolux marca la hora del planeta - Cocina Integral
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Electrolux marca la hora del planeta

17/03/2009

El Grupo Electrolux participará en La Hora del Planeta, una acción convocada por WWF y que consiste en apagar las luces de sus instalaciones el 28 de marzo para respaldar las acciones contra el cambio climático.

Electrolux, al igual que Coca Cola, Ikea o los hoteles Hilton, ha promovido que sus plantas y oficinas locales apaguen sus luces en apoyo a la iniciativa La hora del Planeta (Earth Hour), que representa una oportunidad para comunicar a los líderes políticos que cuentan con el respaldo que necesitan para enfrentar de forma activa el problema del cambio climático.

Concretamente, las oficinas locales de Electrolux, sus almacenes y plantas han sido convocadas a apagar las luces y el equipamiento entre las 20:30 y las 21:30 del sábado 28 de marzo, hora local.

La Hora del Planeta
Earth Hour comenzó en Sydney (Australia) en 2007. Desde entonces se ha extendido a todo el mundo. En 2008 tomaron parte de esta iniciativa 300 ciudades y 40 países.

El objetivo para este 2009 es lograr que la mayor cantidad de particulares, hogares y empresas en todo el mundo apaguen sus luces y aparatos eléctricos durante una hora. Hasta el momento, ya se han adherido más de 1.000 ciudades.

* Para más información: www.electrolux.es

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