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Electrolux, en La energía te da vida - Cocina Integral
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Electrolux, en La energía te da vida


23/05/2008

Electrolux ha iniciado la segunda fase del patrocinio del programa diario La energía te da vida, que LaSexta emite para concienciar al público sobre el buen uso de los electrodomésticos.

El patrocinio de Electrolux está en antena desde este mayo y se extenderá hasta agosto, con la emisión de spots de 20 segundos y caretas de patrocinio de 10 segundos, durante los 12 capítulos que durará la serie, cada uno con una temática diferente.

La energía te da vida está formado por miniespacios protagonizados por unos simpáticos personajes de animación que conciencian y dan consejos, sobre todo al público infantil, pero también al adulto, sobre diversos temas medioambientales.

Este patrocinio es fruto de la apuesta de Electrolux por el formato televisivo, reforzada desde la renovación de su estrategia de comunicación a partir de la presentación de la marca Thinking of you; así como su firme compromiso por la responsabilidad corporativa.

En el desarrollo de esta responsabilidad, Electrolux ha iniciado varias campañas para concienciar a los usuarios de la importancia del ahorro energético y del buen uso de los electrodomésticos, así como de las ventajas de adquirir electrodomésticos eficientes, capaces de ahorrar agua y energía, y que en el caso de Electrolux, vienen representandos por cada vez más cantidad de gamas con clasificación energética A.

*Para más información: www.electrolux.com