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Electrolux, en el festival de cine de Cannes - Cocina Integral
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Electrolux, en el festival de cine de Cannes

20/04/2010

El Grupo Electrolux se ha asociado con el Festival Internacional de Cine de Cannes, del que será patrocinador de primer nivel.

Esta asociación forma parte de la nueva propuesta de Electrolux, que se centra en el establecimiento de un diálogo constante con los consumidores. Les hemos escuchado mucho para conocer sus necesidades, ha explicado Alexander Darwazeh, jefe de marcas y marketing de Electrolux: Ahora nos corresponde cumplir con nuestro cometido de servir de inspiración a los consumidores a través de los electrodomésticos que fabricamos.

Samuel Faure, director de patrocinios del Festival de Cannes, con Alexander Darwazeh, jefe de marcas y marketing de Electrolux, y Robert-Jan Galema, vicepresidente senior de Producto y Marcas de Electrolux.

Este diálogo se realizará mediante la utilización de diferentes canales. Neil Gannon, Director de Marketing Expertise y responsable de comunicación de marketing de Electrolux, ha declarado que los consumidores serán capaces de sentir la esencia del festival de Cannes gracias a la interacción con nuestros propios eventos alrededor de Europa, de forma online a través de nuestras websites y mediante el uso, además, de los grandes medios de comunicación. Así seremos capaces de mostrarles Cannes por dentro y ayudarles a organizar sus propias oportunidades para brillar.
 
Estamos muy contentos por formar parte de este creador de magia que es el festival de cine de Cannes, y por poder llevar una fuente de inspiración de este calibre a nuestros consumidores– ha declarado Robert Jan Galema, vicepresidente senior de Producto y Marcas de Electrolux: Podemos animar a los consumidores a que utilicen nuestros electrodomésticos para crear la misma grandeza que en el festival pero en su propio espacio, el de sus hogares.

* Para más información: www.electrolux.es

 

 

 

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