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El stand de Levantina en Marmomacc, primer premio de diseño - Cocina Integral
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El stand de Levantina en Marmomacc, primer premio de diseño


23/10/2015

Origin, de Héctor Ruiz Velázquez, el proyecto del stand de Levantina en Marmomacc, recibió el primer premio al mejor diseño en los Best Communicator Awards 2015 de la feria.

En esta edición de Marmomacc, Levantina confió en el arquitecto Héctor Ruiz para la conceptualización de su espacio bajo el título Origin, un diseño donde los productos naturales de Levantina fueron combinados de forma magistral con las últimas tendencias en interiorismo y que fue reconocido por el jurado de los premios Best Coomunicator Award que otorga la organización Abitare il Tempo.

El stand de Levantina en Marmomacc, primer premio de diseño

Origin es un espacio vivo que apela a los sentidos del observador para impactar en el tacto, la vista y la memoria. Impregna de sensaciones y emociones cada una de las superficies para construir un hábitat sugerente y preparado para vivir: planos opuestos, paralelos, perpendiculares, resbaladizos que trascienden a la forma para ser tocados, acariciados con las yemas de los dedos, posibles con una arquitectura de la abstracción y un material como el de Levantina.

El stand de Levantina en Marmomacc, primer premio de diseño

Una paleta de piedra natural ofrece sensaciones tradicionales pero también sorprendentes en su aplicación arquitectónica. Planos ortogonales que erigen y cimentan bloques, monolitos que además de firmeza tienen algo de etéreo, voladizos descontextualizados que se suspenden provocando a la ley de la gravedad y que en definitiva se traduce en una lectura que muestra cierto sentido de contraposición. Confronta estéticamente la naturaleza de la piedra, que en ella misma transmite solidez, no sólo en su origen geológico, sino también en la metodología de extracción propia del mármol, de la piedra y del granito y por otro lado comunica sutileza, habitabilidad y libertad de expresión. Elevar, ensalzar, experimentar a través de las formas habitadas desde la continuidad de los planos en los espacios, abrir versus cerrar: todo un giro artístico con el objetivo de potenciar la identidad de la marca y su gama distinguida y cuidada, una muestra internacional que impacta y no deja indiferente a nadie porque es universal y no tiene fronteras.

El stand de Levantina en Marmomacc, primer premio de diseño

* Para más información: www.levantina.es