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El Made in Spain, en las calles de Milán - Cocina Integral
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El Made in Spain, en las calles de Milán

12/04/2010

Feria Hábitat Valencia desarrollará diversas acciones en Milán con motivo de la celebración de la Feria Internacional del Mueble. Ha firmado un acuerdo con los principales hoteles de la ciudad para que sus huéspedes reciban un pack promocional de Feria Hábitat Valencia.

Esta acción se llevará a cabo en colaboración con la prestigiosa revista AD, una de las publicaciones más influyentes en el mundo del diseño, y dará cobertura a esta iniciativa con la inclusión de un ejemplar de su último número en este pack, junto a un catálogo de Feria Hábitat Valencia y diverso material.

Además, desde el próximo 14 de abril, día del inicio de la feria, Feria Hábitat Valencia desplegará en toda la ciudad un numeroso grupo de walkers publicitarios, que pasearán por Milán la imagen de Feria Hábitat Valencia. Esta acción de street marketing se va a desarrollar en lo largo de las principales arterias de Milán y en las zonas más bulliciosas y los barrios de diseño de la ciudad.

El objetivo final es, según explica la presidenta de Feria Hábitat Valencia, María José Guinot, estar muy presentes en uno de los certámenes de referencia a nivel internacional para el hábitat.

Fuera y dentro de la feria

Feria Hábitat Valencia estará también presente de forma muy activa dentro de la Feria Internacional del Mueble de Milán. Los expositores españoles presentes en Milán y que también expondrán en la próxima edición de la feria valenciana, podrán entregar a sus propios visitantes y compradores internacionales material promocional de Feria Hábitat Valencia.

Se trata de una acción global en la que se transmitirá a los mercados mundiales la calidad, creatividad, innovación y diseño del hábitat Made in Spain y en la que también va a participar junto a Feria Hábitat Valencia y de forma muy activa, la Asociación Nacional de Industriales Exportadores de Muebles, Anieme, que contará con un stand propio en el Salón de Milán.

* Noticias relacionadas:

Hábitat Valencia ofrece financiación al 0%

Portugal confía en Hábitat Valencia

Talleres de cocina en Hábitat Valencia

* Para más información:

http://habitat.feriavalencia.com

 

 

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