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Design Your Fridge, de Liebherr, entrega sus premios - Cocina Integral
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Design Your Fridge, de Liebherr, entrega sus premios

19/10/2015

Liebherr, distribuida en España por Frigicoll, presentó las tres mejores propuestas de su campaña Design your Fridge en IFA.

En el período comprendido entre mayo y julio, Liebherr convocó a los internautas a ponerse en la piel de un diseñador para configurar el frigorífico de sus sueños con una propuesta exclusiva, a través de la página web www.designyourfridge.com. Para ello, disponían de un configurador 3D con múltiples opciones a elegir.

Design Your Fridge de Liebherr entrega sus premios

Tras finalizar la Fase de diseño a principios de julio, un jurado de Liebherr eligió entre los más de 3.000 diseños recibidos, de más de 15 países, las 20 propuestas más atractivas. La segunda vuelta de votaciones fue realizada por la comunidad del portal, donde valoraban mediante comentarios y Me Gusta las mejores propuestas.

El modelo ganador, Teléfono Frigorífico, un diseño que recuerda a las cabinas telefónicas británicas, fue presentado en una ceremonia de entrega de premios en el stand de IFA de Liebherr. El segundo lugar fue otorgado a la colorida propuesta My Colors y, por último, el tercer finalista fue Ice Wishes con una inspiración más invernal.

Los tres ganadores recibieron en exclusiva el Combi CBP 4043 con su diseño personalizado, así como también se entregó un CMes 502 CoolMini al participante más activo en la comunidad.

La campaña Design your Fridge ha estado acompañada de recursos multimedia de forma paralela en las distintas plataformas de Liebherr: Blog, Facebook, Twitter y Youtube.

* Para más información: www.frigicoll.es

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