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Cuatro propuestas inéditas en Casa Pasarela - Cocina Integral
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Cuatro propuestas inéditas en Casa Pasarela

21/01/2008

Casa Pasarela 2008 contará con cuatro nuevos proyectos pioneros: Abecedario con M de Madrid (Industria y Diseño), Huellas (Diseñadores que toman la alternativa), Econciencia (Ecodiseño y ahorro energético) e I+D+ART (Arte e Investigación).

Estas innovadoras iniciativas significan por un lado el compromiso de Ifema y AcciónPasarela Promotores, con la promoción del diseño y de sus profesionales.

"Abecedario con M de Madrid" es un nuevo proyecto de cooperación entre diseñadores y empresas. Su objetivo es impulsar la renovación de las empresas del hábitat de la Comunidad de Madrid, con la incorporación del diseño para la modernización de su cartera de productos, el impulso de nuevas líneas de fabricación y la promoción de una estrategia sólida de internacionalización de las compañías participantes.

Las empresas participantes son: Arturo Escudero, Cidón B2B, Consentino – Madrid, Ilumisa, Luján y Sicilia, Mec, Lámparas Oliva, Resyrok Sistemas, Scen-Berceli, Sofactual, Sistemas Tdm y Stone Desings.

El proyecto Abecedario lanza la primera edición de "Huellas", las señas de identidad de los diseñadores recientes que ha modo de alternativa ya es seguro serán imagen de futuro del diseño español, sus huellas ya están impregnadas de conocimiento.

"Econciencia" se centra en la atracción y el deseo para concienciar sobre el ahorro energético y contará con seis CreAcciones que recogen un nuevo lenguaje de comunicación con el objetivo de econcienciar a profesionales y público. Presentarán así Mira, Come, Purifica, Ama, Vive y Viaja, seis propuestas desarrolladas por diseñadores de reconocido prestigio, que incluyen algunos premios nacionales de diseño, que interpretan de forma artística las fórmulas para el ahorro energético en el hogar.

Por último, "I+D+ART" es una muestra donde se fusionan distintas disciplinas inmersas en un concepto eminentemente urbano, con obras de Calatrava, Ferrater, Santonja o Toyo Ito, que dan vida a una de las más interesantes facetas de la feria, también como plataforma de arquitectura.

Casa Pasarela 2008 se celebrará en Madrid del 14 al 17 de febrero.

* Para más información: www.ifema.com

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