01/02/2012
The Spanish multinational will invest up to 24 million euros in the opening of new centers across North America and seek to consolidate the leadership of Cosentino Group in the market for quartz surfaces in this country.
The centers will be located in the cities of San Francisco, San Diego, Minnesota, Cincinnati, Kansas City, Denver and Portland, among others. These new installations are added to the 12 Cosentino Group Centers in operation in the United States and the 15 kitchen worktop and other custom-made products cut-size factories. The objective of the multinational is to reach 22 centers operating at the end of this year, 2012, under a strong commitment to accelerate growth in this key market.
Furthermore, this investment aims at strengthening Cosentino Group’s logistics and distribution network, under a unique and differential business model in the industry of natural stone worldwide.
Additionally, due to the size and logistical complexity of U.S. territory, mid-2011 Cosentino opened a large logistics center or Hub in the port of Houston, a city that is home to the headquarters of the U.S. subsidiary of the group, Cosentino North America. Within the commitment to this market and the business model of the Almeria-based company, Cosentino Group is studying the possible location of a second hub or central logistics center.
The announcement of these new openings took place in the context of the recent Cosentino´100 Distributors Convention held in Mexico, in which the Spanish company brought together more than 200 customers from more than 70 companies in the stone and decorative sector in the United States and Canada.
Why North American
With more than 15 years of presence in the United States, in 2011, this market amounted to 193 million euros, representing almost 50% of the total sales on a global level. This figure represents an increase of 8% compared to the 2010 figure which reached 179 million euros. Thanks to this strategy defined by the U.S. market, Cosentino Group expects to grow 18% annually until 2013 achieving estimated sales of 262 million euros for that year in this market alone.
As noted during the recent Distributors Convention, various economic indicators show the country@¬#s overall recovery and, in particular, a recovery in the housing sector and an improvement in growth rates of spending on reform and rehabilitation of homes in the coming years.
In the words of Eduardo Martínez-Cosentino, Cosentino North America CEO, "the company is ready to face up to and give a quick and quality response to the opportunities of a country that is starting to grow again, and where consumers have more resources for home refurbishment, our primary business segment”.
* Para más información:
www.cosentinogroup.net
www.silestone.com