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Cosentino, finalista en los premios Dircom Ramón del Corral 2019 - Cocina Integral
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Cosentino, finalista en los premios Dircom Ramón del Corral 2019

04/04/2019

Cosentino ha resultado finalista en los premios Dircom Ramón del Corral 2019, en la categoría de Mejor Evento Interno para menos de 500 personas, por Live On The Square, el concierto en exclusiva que el cantautor español Leiva ofreció el pasado verano de 2018 a empleados de la compañía en su sede central de Cantoria (Almería).

03.04.2019 Grupo Cosentino ha resultado finalista del Premio Dircom Ramón del Corral 2019, dentro de la categoría de Mejor Evento Interno para menos de 500 personas. Estos galardones, otorgados por la Asociación de Directivos de Comunicación (Dircom) y que celebran este año su segunda edición, distinguen la excelencia y las buenas prácticas de las relaciones públicas y de la comunicación de las empresas y organizaciones en todas sus vertientes.

Este reconocimiento se ha basado en Live On The Square, el concierto en exclusiva que el cantautor español Leiva ofreció, el pasado verano de 2018, para el target más importante de Cosentino: sus empleados. Casi 400 personas pudieron disfrutar de un momento único en el que la sede central de la compañía, ubicada en Cantoria (Almería), se transformó durante más de dos horas en un escenario donde la música en directo y la magia fueron las auténticas protagonistas.

Comunicación Interna

Así, la comunicación Interna es una de las claves del éxito y crecimiento de Cosentino. Con esta acción, la compañía quiso agradecer y reconocer el trabajo y el esfuerzo de los trabajadores que consiguen hacer de Cosentino, día a día, un referente mundial en su sector.

Para el desarrollo del concierto, se habilitó un escenario de 16 m2, elaborado en la superficie ultracompacta Dekton, se creó una imagen propia, se celebró un sorteo interno y se diseñaron entradas y camisetas conmemorativas. Fue todo un despliegue sin precedentes que en tan sólo 24 horas generó centenares de contenidos digitales en redes sociales por parte de los trabajadores, más de 2.000 interacciones en redes corporativas y casi 15.000 reproducciones del vídeo digital.

El acto oficial de entrega de Premios Dircom tuvo lugar en el Teatro EDP Gran Vía de Madrid. Por parte de Cosentino asistieron Vanessa Feo, responsable de Comunicación y RRPP Internacional, y Francisco Torres, responsable de Contenidos.

Premios Fundacom

Asimismo, Cosentino, al ser finalista en los Premios Dircom, concurre automáticamente en la fase final de los Premios Fundacom 2019, unos galardones que distinguen la excelencia y las buenas prácticas de las relaciones públicas y de la comunicación organizacional en todas sus vertientes (externa, interna e integrada), premiando los mejores proyectos de comunicación producidos y difundidos en español y/o portugués en el mundo.

* Para más información: www.cosentino.com

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