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Se inicia el Salone del Mobile.Milano con amplia participación española - Cocina Integral
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Se inicia el Salone del Mobile.Milano con amplia participación española

17/04/2018

Desde hoy hasta el día 22, se desarrolla el Salone del Mobile.Milano, feria de referencia para el sector. 58 empresas presentarán las novedades de Mueble de España coordinadas por ANIEME.

17.04.2018 Ocupando una superficie expositiva de 7.225 m2, la participación española en el Salone del Mobile.Milano 2018 cuenta este año con 58 empresas que estarán distribuidas en 19 pabellones del recinto ferial, donde se celebran simultáneamente el Salone Internazionale del Mobile.Milano propiamente dicho, el Salone Internazionale del Complemento d’Arredo, EuroCucina-FTK y el Salone Internazionale del Bagno.

Esta amplia representación de las mejores marcas españolas de mobiliario está coordinada por ANIEME con apoyo de organismos públicos tales como ICEX e IVACE Internacional, entre otros. El importante contingente de fabricantes españoles expositores demuestra el esfuerzo que, tanto por parte de las empresas como desde la asociación, se viene realizando para conseguir aumentar y mejorar la presencia de las marcas españolas en esta feria, feria considerada en la actualidad como referente mundial para el sector del mueble y la decoración.

Segundo país en número de expositores

España es el segundo país, sólo por detrás de Italia, con mayor presencia de expositores en el Salone del Mobile. Para ello, desde ANIEME se trabaja durante todo el año manteniendo reuniones en Milán con los organizadores de la feria para conseguir más y mejores ubicaciones para las marcas españolas, aparte de lanzar una potente campaña de comunicación internacional dirigida tanto a prensa y bloggers como a importadores de los principales mercados a nivel mundial, orientada a dar a conocer la variedad y alto nivel de diseño y calidad del mueble de España.

ANIEME, como entidad agrupadora y coordinadora de la presencia española en el Salone del Mobile.Milano, lleva más de dos décadas organizando esta actividad y siendo la única entidad reconocida como interlocutora con la Administración Pública y gestora de las ayudas de ICEX y organismos autonómicos para las empresas españolas expositoras. La amplia participación española bajo la marca Mueble de España refleja la variedad de estilos del mobiliario español.

Según Juan Carlos Muñoz, presidente de ANIEME, El Salone del Mobile.Milano representa una gran oportunidad de negocio para aquellas empresas españolas interesadas en reunirse con profesionales internacionales con alta capacidad de compra, así como para establecer relaciones comerciales con los principales actores del mundo del diseño de interiores a nivel global. El certamen que se celebra cada año en Milán atrae un elevado número de visitantes profesionales internacionales que podrán conocer la variedad de estilos y alta calidad de la oferta española representada por las 58 empresas integrantes de la participación agrupada organizada por ANIEME

* Para más información:  www.anieme.com

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