Cesar inaugurates a new Flagship Store in Cannes

12/01/2016

In rue de Constantine, the new single-brand store will present the Cannois with three brand-new versions of Maxima 2.2

This is an innovative, versatile and creative kitchen designed for the highest level of customization – the latest design system by Cesar. On display, a version featuring a central island with matching base cabinets and column units in silk-effect clay-coloured lacquer and light cereal-coloured oak. A second composition on show in the store is in a more modern style which blends new materials such as the innovative Fenix laminate in lead grey of the doors and columns and the hot-rolled steel of the work top with the natural warmth of antique-effect spruce. The last of the three kitchens features wall-mounted cabinets with doors in snow-white Laminam ceramic which blends perfectly with natural oak.

The styling and lines of the brand are reflected and underlined by a project which expresses our “Material Culture”: the store, which covers a floor area of 120 m2, has been left in its original state, and blends to perfection with the dove grey of the walls, the compositions and the finishes of the kitchens on display. Garcia Cumini Associati, the studio which acts as artistic directors for Cesar, has once more created a refined and attractive display concept for the store in Milan, which was completely renovated for the 2015 Salone del Mobile: textured materials, warm tones and a sense of togetherness re-create a contemporary mood, so that the kitchen becomes a place of creativity and aesthetic emotion and defines a unique lifestyle, which today is interpreted by Cesar.

The director of the Flagship Store is Jean-Charles Crausaz, the proprietor of co.re.am (conception réalisation aménagement): with his more than three decades of experience in the kitchen sector and 15 years working in Cannes itself, Crausaz is the ideal partner in showcasing the superlative quality, extensive range and flexibility of Cesar’s products in a market which focuses ever more closely
on an easily-customizable product with the guarantee of the highest possible quality. Thus under the management of co.re.am., which will be Cesar’s exclusive distributor for Cannes, the Principality of Monaco and the Alpes-Maritimes Department, the store will become a meeting-place for designers and architects to discuss innovative ideas and concepts, and to propose to the inhabitants of the Côte d’Azur events, presentations and show-cooking.

This store, which Cesar worked so hard to open, now joins the single-brand stores already operating in Paris, Milan and Genoa, as part of a strategic extension of the company’s sales network and in order
to grow the brand internationally.

From a tiny fishing village to a hugely-popular seaside resort and cultural hotspot that is famous throughout the world: the history of Cannes is truly unique, and revolves around passions and fortunate encounters, just as in all the greatest love stories. Just as Cesar’s encounter with Cannes proved fortunate, culminating in the recent inauguration of a new Flagship Store in the city.

* For further information: www.cesar.it