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Campaña televisiva de la cocina Global Design de Electrolux - Cocina Integral
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Campaña televisiva de la cocina Global Design de Electrolux

22/03/2007

Electrolux anuncia una gran campaña para comunicar su gama Global Design en la que el segmento de encastre adquiere un gran protagonismo a través de su nueva línea Bright.
Global Design es la nueva identidad de la marca Electrolux, y recoge una nueva filosofía en el diseño y desarrollo de sus electrodomésticos, que sigue el Thinking of you de la compañía y que tiene en la innovación y la solución de las necesidades reales de la gente su principal premisa.

La campaña comenzó el 20 de marzo, y se extenderá hasta finales de abril, con presencia en TV y revistas. En TV se emitirá un original spot, que presenta este nuevo concepto de cocina global, y que pone especial enfásis en los electrodomésticos de encastre, además de mostrar otras novedades de Electrolux en frío y lavado.

La campaña, de difusión nacional, se emitirá en las cadenas TVE1, Antena 3 y Cuatro, con pases prime time y en franjas de máxima audiencia, con lo que se prevé un impacto de un gran número de GRPs.

Asimismo, la campaña tendrá un apoyo gráfico en revistas como Hola o el Páis Semanal, con un formato a doble página.

* Para más información:www.electrolux.es

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