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Cadena Elecco-Deccokitchen firma un acuerdo con Nobilia - Cocina Integral
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Cadena Elecco-Deccokitchen firma un acuerdo con Nobilia

21/11/2016

Se alían así ambas compañías, que firmaron el acuerdo comercial el pasado 17 de noviembre.

El objetivo del acuerdo es el desarrollo del proyecto integral especialista de Cadena Elecco, más concretamente la fabricación por parte de Nobilia de la gama de mueble GK German Kitchen vinculado al proyecto nacional Deccokitchen, dirigido a puntos de venta, tiendas y estudios de mueble de cocina.

Cadena Elecco-Deccokitchen firma un acuerdo con Nobilia

José Almansa, delegado comercial de Nobilia en España, y Jose Luis Rodríguez, director general de Cadena Elecco, en la firma del acuerdo. A la izquierda, con Jesús Escalona, director comercial de Cadena Elecco, en la central del Grupo.

La gama GK German Kitchen bajo marca Deccokitchen se distribuirá en tiendas y estudios especializados asociados al proyecto integral que lleva su nombre así como en tiendas asociadas bajo la otra enseña mueblista del grupo, Elecco-Kitchen. Se cumple así el segundo objetivo de Cadena Elecco en cuanto a la incorporación de mueble al proyecto Deccokitchen, en este caso de origen alemán, que se suministrará por uno de los fabricantes lideres a nivel mundial de muebles de cocina y asimismo pionero en introducir el mueble alemán en el mercado español, gran conocedor del mismo y con una gran infraestructura comercial y capacidad fabril y logística para cubrir cualquier demanda del mercado en todo el territorio nacional.
Cadena Elecco, tras la firma del acuerdo con Nobilia, cuenta en su portfolio de muebles para el proyecto Deccokitchen con dos gamas bien definidas: una de mueble nacional, SK Spanish Kitchen, cuyo acuerdo para su fabricación se firmó con Cocinas Pino el pasado mes de junio, y una gama de mueble de importación, GK German Kitchen, en este caso fabricado por Nobilia, empresa que, al igual que Cocinas Pino, cubre todas las expectativas del grupo, que cierra así el capítulo de gamas de producto y partners en cuanto al mueble de cocina se refiere.

Deccokitchen es el proyecto integral (mueble, electrodoméstico, marketing y servicios) de Cadena Elecco. Dirigido a tiendas y estudios de muebles de cocina, el grupo pretende ofrecer un proyecto diferenciador para puntos de venta mueblista, en el que es prioritario facilitarles su día a día, así como potenciar sólidamente sus negocios mediante herramientas y servicios exclusivos. El acuerdo con Nobilia supone el arranque inminente del proyecto Deccokitchen que el grupo lanzará en las próximas fechas.

* Para más información: www.cadenaelecco.com / www.deccokitchen.com

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