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BSH, por la Responsabilidad Social - Cocina Integral
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BSH, por la Responsabilidad Social

05/06/2009

Ayer, 4 de junio, tuvo lugar en Barcelona la presentación oficial del Catálogo de Buenas Prácticas en Responsabilidad Social, que contó con la participación de José Longas, quien explicó las buenas prácticas de BSH en esta materia.

El Club de Excelencia en Sostenibilidad, asociación sin ánimo de lucro para la promoción de la responsabilidad corporativa en España, presentó ayer en CaixaForum, en Barcelona, el Catálogo de Buenas Prácticas en Responsabilidad Social, que incluye la experiencia de 45 empresas en los ámbitos de acción social, competitividad e innovación responsable en productos y servicios, el diálogo con los puntos de interés, la gestión del talento y la conciliación, el gobierno corporativo y la gestión ética, la igualdad de oportunidades para colectivos con necesidades especiales, la preservación y mejora medioambiental y el voluntariado corporativo.

En el acto, inaugurado por el presidente de la Generalitat de Catalunya, José Montilla, intervinieron algunos ejecutivos que han participado en la creación del catálogo, como es el caso de Eduardo Montes, presidente de Siemens España; Luis Atienza, presidente de Red Eléctrica en España; Martín Frías, presidente de MRW; Fernando Ballestero, Secretario General de Orange; y José Longas, Consejero Delegado de BSH Electrodomésticos España, que contaron sus buenas prácticas en materia de responsabilidad corporativa.

Según Longas, el ecodiseño aplicado al consumo y la ecoeficiencia (hacer más con menos recursos) son los dos pilares sobre los que se erige la política de responsabilidad corporativa del Grupo BSH.

BSH aparece en el catálogo dentro del apartado Productos y Servicios innovadores y responsables.

* Para más información: www.bsh-group.es

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