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Brasil: todo un mercado para el mueble español - Cocina Integral
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Brasil: todo un mercado para el mueble español

16/12/2010

La Asociación Nacional de Industriales y Exportadores de Muebles de España (ANIEME) organizó ayer un seminario sobre el mercado del mueble en Brasil.

Brasil es un gran desconocido para la mayor parte de las empresas del mueble. Sin embargo, el interés por abordar este mercado emergente, que ya ha comenzado a despuntar como uno de los más prometedores de Latinoamérica en cuanto a nuevas oportunidades de negocio, es creciente entre las empresas del sector.

Con el objetivo de ofrecer información real y contrastada sobre las posibilidades que para el sector del mueble ofrece Brasil, Anieme organizó ayer un seminario en el que mostró las concluiones de un exhaustivo análisis del mercado en las ciudades de Sao Paulo y Río de Janeiro, realizado a través de entrevistas con importadores, distribuidores, minoristas, prescriptores…etc.

En la segunda parte del seminario, expertos de la empresa Garrigues procedentes de sus oficinas de Valencia y Sao Paulo, expusieron aquellos aspectos jurídicos del mercado brasileño a tener en cuenta por parte de las empresas españolas que quieran invertir en Brasil, así como las distintas fórmulas de implantación en el mercado.

Juan Carlos Muñoz, Presidente de ANIEME, diversificar los destinos de nuestras exportaciones es un elemento clave en esta estrategia, y es que hoy en día la globalización conlleva que debamos plantearnos abordar mercados emergentes, en los que el mueble español tiene cabida. Para ello, disponer de información real, contrastada y fiable es indispensable.
* Noticias relacionadas: Cómo afrontar la internacionalización
* Para más información:www.anieme.com

 


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