Bora, at LivingKitchen 2013

Bora Lüftungstechnik will be moving another step closer to the top brands at the upcoming LivingKitchen trade fair.

Elevating a newcomer to true greatness and turning it into an established brand in the industry and among end users: it@¬#s the goal that Bora Lüftungstechnik will be moving another step closer to at the upcoming LivingKitchen trade fair.

With its patented vapour extraction systems that exclusively feature downdraft technology, the company now ranks among the industry@¬#s leading innovators. In 2012 alone, distinctions such as the innovation prize from "Häuser modernisieren" (a premier Swiss home renovation magazine) and the red dot design award provided the developers at Bora with added momentum.

Thus, the stage is now set for the newest Bora creation to celebrate its world premiere during the LivingKitchen "Cooktainment" event on Tuesday, 15 January 2013 (15:30); – presented by Bora founder and general manager Willi Bruckbauer and two professional chefs. Only those in attendance will be able to discover and experience firsthand just exactly what the developers have cooked up this time. And of course, product demonstrations for the entire range of revolutionary "downwards" cooktop extractor fans can again be found at the Boraexhibition stand, located this year at CO41 in hall 4.1.

When the Bora Professional series came onto the market in 2007, it created quite a buzz among industry experts. It also created considerble demand – though that demand that was mainly limited to the relatively small market for exclusive brands and kitchen showrooms. With the arrival of the Bora Classic series, the Bora principle became an affordable solution for a wider target group.

The result of all this? The company@¬#s market impact is becoming more significant and allowing Bora to tap into new sales markets around the world. This means that increasing numbers people are enjoying the benefits of a Bora downwards cooktop extractor fan, which include the ability to cook in air that is fresh, the totally new freedom in kitchen planning afforded by the lack of annoying range hood, extremly low levels of noise generation and a high-quality appearance. With the newest product range, there promises to be more Borain an even greater number of kitchens, which will lead to a broad increase in market penetration and brand recognition.

The company is well equipped to handle the boost it is set to receive from a succesful showing at the trade fair. A modern new corporate building is currently being constructed according to the PlusEnergy standard. My staff and I have more energy than we can use, says Bora head Willi Bruckbauer with a smile. Space had become too tight at the current facilities. We need more room. Probably more urgently than ever after LivingKitchen, he adds with an eye towards the trade fair, which will be open to industry professionals and can also be visited by the general public on two days.