HEMEROTECA
12/04/2016
Biesse Group is one of the protagonists at Acimall´s booth, which for the first time is present at the international furnishing exhibition in Milan.
With a space of 80 sqm the Association gives visibility to its members at Salone Internazionale del Mobile which last year attracted more than 300,000 visitors, testifying the willingness of FerlegnoArredo – the “federation hub” of Italy’s wood and furniture industry and organiser of the fair – to facilitate the rapprochement among all the actors of the supply chain.
The theme of Acimall’s booth is All this depends on us… meaning that behind the scenes of most pieces of furniture that makes Italian design an example of excellence at worldwide level, often stands an Italian woodworking machine capable of transforming brilliant creative ideas into reality production-wise. This is also the case of Biesse Group which can cite many important names of Italian illustrious furnishing companies among its clients.
It has always been a reason of pride and prestige for Biesse Group that many design masterpieces have been made with Biesse’s technologies, so much as the “made with Biesse” has become an crucial asset of the company’s communication strategy. Right from the design stage, Biesse Group remains firmly by their side as a strategic partner: anticipating the requirements of those using its machines, offering assistance during all subsequent steps and supporting the different processing phases that the machines, guided by the wisdom and talent of human hands, will encounter: a "productive completeness" which can only be achieved through combining technology with humanistic wisdom.
This blend of “wise” industrialization and customizable processes are also at the basis of the socalled 4th Industrial Revolution that Biesse will largely showcase at Xylexpo 2016. This revolution, which we want to render accessible to everyone, aims to bring together the high output numbers seen in the assembly chain with the tailor-made value of artisan production. In a world where those who offer quality and a personalised touch at increasingly low prices come out on top, factories are turning digital: the machines communicate amongst themselves via automation systems and interaction software, and can "imagine" the product, simulate construction and carry out tests before it has even been made, commented Raphaël Prati, Marketing and Communications Director for Biesse Group.
Following the concept of Think4ward, the company@¬#s fundamental desire is to remain by the side of its customers throughout the challenges that the fourth industrial revolution will bring, through an approach that is marked by innovation and change, without descending into complication – on the contrary, the goal is to simplify the various phases of design and production through the use of machines characterised by unmatched rapidity and ease of use.
* For further information: www.biesse.com
