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Beko patrocinará los próximos grandes eventos del baloncesto - Cocina Integral
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Beko patrocinará los próximos grandes eventos del baloncesto

06/02/2013

Beko Electrodomésticos, continuando con su filosofía de apoyar los grandes eventos del mundo del baloncesto, patrocina ahora el Eurobasket de Eslovenia de 2013 y el Campeonato Mundial de España 2014.

Beko, se convertirá una vez más en patrocinador de las dos competiciones de baloncesto más importantes del mundo en los próximos dos años: el Eurobasket, que se celebrará en Eslovenia del 4 al 22 de Septiembre de 2013, y el Mundial de baloncesto, que tendrá lugar en España entre el 30 de Agosto y el 14 de Septiembre de 2014.

Beko

Beko tiene una larga tradición ligada al deporte de la canasta; en 2009 fue patrocinador principal del Eurobasket de Polonia, y en 2010 y 2011 ya fue el patrocinador oficial del Campeonato del Mundo de Turquía y el Eurobasket de Lituania.

 

El presenting sponsorship se vertebrará en dos vertientes: por un lado, presencia activa de marca en las canchas de juego donde se celebren los partidos y, por otro lado, asegurar su visibilidad en todas las retransmisiones en medios de comunicación. La colaboración entre la Federación Internacional de Baloncesto y Beko se firmó el pasado jueves en Turquía, con la presencia del Secretario General de la Federación Internacional de Baloncesto (FIBA), Patrick Baumann, y Levent Çakıroğlu, CEO del Grupo Arçelik.

Beko es actualmente el patrocinador principal de las ligas nacionales de baloncesto de Alemania, Rusia, Lituania, Italia y Turquía.

Los productos Beko se venden en más de 100 países, y es la marca con el crecimiento global más alto en cuota de mercado en volumen en los últimos cinco años, lo que ha contribuido a situar a Beko como la tercera marca más grande de línea blanca en Europa.

* Para más información: www.beko.es

 

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