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Another World, the new Roca advertising campaign in China - Cocina Integral
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Another World, the new Roca advertising campaign in China

12/09/2012

The Roca China campaign aims to increase brand awareness and thus achieve competitive differentiation and better positioning.

Roca has introduced Another World, its new campaign for its subsidiary in China designed and produced by advertising agency Tiempo BBDO.

The objective of this campaign is focused on increasing levels of brand awareness so as to achieve differentiation and positioning in the Asian giant.

With an investment focus mostly on television, and supplemented by external means and magazines, the campaign, which is on-air from the month of August, shows the most innovative features of Roca.