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Another World, la nueva campaña de publicidad de Roca en China - Cocina Integral
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Another World, la nueva campaña de publicidad de Roca en China

12/09/2012

La campaña de Roca en China tiene como objetivo aumentar la notoriedad de la marca y así lograr una diferenciación con la competencia y un mejor posicionamiento.

Roca ha presentado su nueva campaña para su filial en China, Another World, ideada y producida por la agencia de publicidad Tiempo BBDO.

El objetivo de esta campaña se centra en aumentar los niveles de notoriedad de la marca para conseguir así una diferenciación y un posicionamiento en el gigante asiático.

Con una inversión mayoritariamente centrada en televisión, y complementada con medios exteriores y revistas, la campaña, que está on-air desde el mes de agosto, presenta los productos más innovadores de Roca.

China es un mercado estratégico con más de 1.300 millones de personas y un ritmo de crecimiento anual del PIB de 9,2%.

* Para más información: www.roca.es