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ANIEME apoya el marketplace español del mueble Livelia- Cocina Integral
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ANIEME impulsa el comercio electrónico en el sector del mueble

05/04/2021

livelia anieme

ANIEME ha firmado un acuerdo de colaboración con el ecommerce español Livelia, para impulsar el e-commerce en el sector del mueble a nivel nacional.

Mediante dicho acuerdo, la asociación española de industriales y exportadores de muebles apoya el lanzamiento de Livelia, nuevo marketplace dedicado al mueble y productos del hábitat; y de capital 100% español. De la misma manera, busca promover y facilitar la incorporación de fabricantes españoles a su portfolio de proveedores.

Livelia es un marketplace de mobiliario y decoración cuyo objetivo es integrar a todos los actores del sector, ya sean fabricantes o retailers; ofreciendo una mejor experiencia de usuario y un servicio impecable.

Detrás de Livelia hay varios empresarios de la industria del mueble (Grupo Caballero). De esta manera, la nueva plataforma nace para responder a las particularidades del sector. En este sentido, se ha planteado para conseguir superar los tres frenos principales a la compra online de los productos del sector del mueble y la decoración: el asesoramiento; la experiencia de usuario; y la confianza en los servicios de entrega y montaje.

Presentación de Livelia por parte de ANIEME

Está previsto que la nueva tienda online sectorial vea la luz en el mercado a lo largo del próximo mes de junio de este año. Para preparar el lanzamiento de Livelia, el próximo 14 de abril, está prevista la celebración de un webinar organizado por ANIEME que servirá para exponer y dar a conocer la plataforma a aquellas empresas del sector interesadas en conocer el funcionamiento de www.liveliahome.com.

Con la firma de este Acuerdo, ANIEME se convierte en el partner estratégico de Livelia para acelerar la incorporación de marcas españolas y que dichos fabricantes puedan beneficiarse de las ventajas y condiciones de lanzamiento que ofrece Livelia a los socios de ANIEME.

Como afirma el presidente de ANIEME, Juan Carlos Muñoz, La creciente importancia del e-commerce en el sector del mueble y el hábitat es una realidad. El volumen de facturación en mobiliario vendido en España a través del canal online se estima crecerá un 62% en 2021. En este sentido, el objetivo de la Asociación con la firma de este Acuerdo con Livelia, es ofrecer nuevas oportunidades de negocio a la industria española del mueble, facilitando el camino y acelerando los procesos de adaptación de las empresas del sector a los nuevos canales de venta online.

*Para más información: www.anieme.com / www.liveliahome.com

Cocina Integral

05.04.2021

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