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Activa, presente en la Copa del Rey - Cocina Integral
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Activa, presente en la Copa del Rey

01/03/2013

Activa estuvo presente en el partido de vuelta de semifinales de la Copa del Rey, entre el F.C. Barcelona y el Real Madrid, el martes 26 de febrero.

La marca Activa estuvo presente en el encuentro de vuelta de las semifinales de la Copa del Rey, entre el Barça y el Madrid, que tuvo lugar el pasado 26 de febrero. Esta acción representa el arranque de la planificación de las acciones de marketing previstas por Grupo Activa para 2013.

Activa

Emitido en exclusiva por Canal+, los datos oficiales de audiencia media de este Clásico han sido de 1,5 millones de espectadores, contando exclusivamente los abonados al canal de pago. Hay que señalar que en este tipo de retransmisiones se debe añadir además la audiencia de internet y bares y restaurantes, lo que podría suponer aproximadamente 3 millones de espectadores de audiencia media estimada.
 
La presencia de la marca consistió en dos sobreimpresiones en formato ancho de pantalla, de 10” de duración cada una. Con esta acción Grupo Activa reanuda su importante vinculación con el deporte de los últimos años, que le ha aportado un aumento del conocimiento de la marca Activa y un mejor posicionamiento en la mente del consumidor.

Como complemento a la acción, Activa puso en marcha un sorteo para todos sus fans de facebook (página ActivaTiendas) y seguidores de Twitter (perfil @TiendasActiva), con regalo de balones de fútbol. El sorteo consistía en una porra para acertar el resultado del partido y otro sorteo especial entre todos los seguidores que publicaron en qué minuto del partido vieron la marca Activa.

* Para más información: www.activahogar.com

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