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Miele se suma al programa Tarjetas de Ayuda Solidaria
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Miele se suma al programa Tarjetas de Ayuda Solidaria

26/01/2021

Miele vuelve a colaborar con la ONG Acción contra el Hambre. Una asociación que lucha frente a las causas y los efectos de la hambruna y ha puesto en marcha el programa Tarjetas de Ayuda Solidaria. El objetivo es apoyar a los que lo necesitan. Aquellos que han sufrido más de cerca las consecuencias sociales y económicas de la pandemia. Un año más, Miele entregará el 1% de sus ventas online al programa de Tarjetas de Ayuda Solidaria impulsado por Acción contra el Hambre. Unos cheques con los que las familias tendrán acceso a productos de alimentación e higiene.

Como se ha comentado, Miele participa en el programa de Tarjetas de Ayuda Solidaria. Esta iniciativa de Acción contra el Hambre se dirige a ayudar a aquellas familias que se encuentran en situación de riesgo de exclusión social. Un colectivo que ha crecido a consecuencia de la crisis económica derivada de la pandemia mundial. En especial, esta acción busca apoyar a hogares con padres sin empleo, monoparentales, personas solas y migrantes. Este año, gracias a la colaboración de Miele en el programa, la ONG ha podido entregar tarjetas con un importe de 350 euros.

ADN solidario

La marca alemana tiene presente en todo momento su compromiso con las causas solidarias. De hecho, además de participar en el programa Tarjetas de Ayuda Solidaria, Miele realiza varias iniciativas propias. Entre ellas, se encuentra la cocina que se realiza en el Miele Experience Center de Alcobendas. Allí, la compañía elaboró más de 7.000 raciones de comida. Los menús se destinaron a las familias más afectadas por la crisis sanitaria. Otra acción es la campaña de peluches que Miele celebra anualmente. Una iniciativa propia que tiene lugar durante la época navideña en sus centros de Madrid, Bilbao y Barcelona. Así, ningún niño se queda sin juguete.

*Para más información: www.miele.es

Cocina Integral

26.01.2021

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