High technology in action at the SCM Live Show

21/07/2020

21.07.2020 SCM Live Show: a television show with more than 24 hours of original content broadcast in live streaming world-wide in nine languages, spread across three days, from 30 June to 2 July to present the latest 2020 technology of the firm. It should have taken to the stage at the various international trade fairs that have been postponed or cancelled since last February due to the Covid-19 health emergency.

Innovative event

A genuine challenge for SCM, the multinational group with its main headquarters in Rimini, leader in the wood machining industry since 1952. With the SCM Live Show event, SCM has decided to use innovative multimedia channels and tools to open the doors of its headquarters in Italy, via web, to thousands of customers from all over the world. SCM brings the new machines and industrial plants for the entire wood machining industry, directly into customers own home. From the furniture industry to windows and doors and from the construction industry to artisan businesses.

The Corporate headquarters in Rimini and the group’s other production sites around Italy were transformed into television studios. So, the company achieved the vast show schedule of live link-ups, webinars and talk shows. Thirty product webinars saw more than fifty technological solutions take centre stage to represent the vast range of SCM products and services. Starting with the Smart&Human Factory, the well-known human-friendly digital factory for the furniture industry. SCM’s eighteen directly managed branches operating on the most strategic markets in the wood industry around the world were also involved with live link-ups.

Great participation

The response from industry businesses was even better than expected, if we look at the access data to the streaming platform set up by SCM for the occasion. Over 4,000 registrations from one hundred countries on every continent, with an average daily audience of 1,500 individual viewers.

The same customers who enrolled took part actively, constantly using the various channels made available during the event to interact with SCM experts and discuss the latest products and key industry trends. This is clear from the hundreds of in-depth questions on the various technologies that were asked as well as contact requests via the streaming platform during the live broadcast and from which important opportunities have arisen. This is followed up by specific visits to customers from the SCM sales team. The event content is still available on the platform and contacts from clients all over the world, looking for more in-depth information and new appointments continue to arrive.

The commitment in terms of human resources was also considerable. More than fifty professionals hired for this unique digital trade fair including cameramen, technicians, writers, director and presenter. More than one hundred SCM employees involved in the preparation and creation of the show.

SCM high technology in action

The numerous technological new entries displayed – integrated stand-alone cells and machines – satisfy the most varied production needs of secondary wood processing. From upgrades on the wide range of machining centres and panel drilling to those concerning machining centres for solid wood and timber construction. And from proposals for flexible and j-shape industrial edgebanding, to angular sizing. Too, from integrated surface treatment, with the latest in the ranges for pressing, sanding and finishing, to state-of-the-art solutions for packaging. Specific technologies for windows and doors and integrated lines for doors, models for squaring-tenoning and profiling… As ever, with a focus on the most wide ranging, sought-after collection of joinery machines, with a new cell for sizing, drilling and edgebanding and the exclusive launch of a new app for artisan workers.