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DECORactiva estrena nueva imagen - Cocina Integral
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DECORactiva estrena nueva imagen

26/06/2019

DECORactiva La Cocina que Quieres, enseña de Grupo Activa especializada en el canal mueblista, acaba de renovar su imagen corporativa, adaptándose a las nuevas tendencias en diseño y comunicación de marca.

26.06.2019 Así, partiendo de la idea de la cocina como parte fundamental de un hogar, la D de DECORactiva se transforma en la silueta de una casa, y se convierte así en el nuevo isotipo de la marca.

Nuevo material

Así, a partir de este concepto, desde Grupo Activa se ha trabajado en un nuevo desarrollo en la línea de comunicación. Éste incluye: nuevo manual corporativo e identificación de tiendas, nuevas piezas de PLV, cartelería digital, próxima renovación del sitio decoractiva.com. Asimismo, se emprenderán más acciones de marketing y promociones para el punto de venta.

DECORactiva acompañará su cambio de imagen con un plan integral dirigido a las tiendas asociadas a la cadena. Este plan se basa en la incorporación de nuevas marcas al portfolio de proveedores específicos del canal, nuevos servicios (tanto para el asociado como para cliente final) y nuevas líneas de negocio.

*Para más información: www.decoractiva.com

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