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Amazon continúa con su apuesta por los muebles - Cocina Integral
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Amazon continúa con su apuesta por los muebles

13/02/2019

Amazon presenta dos nuevas marcas de muebles, Movian y Alkove, que se suman a la gama propia de mobiliario de hogar que el marketplace ofrece en su web desde hace unos meses. Estos lanzamientos del gigante del eCommerce pueden significar una amenaza para compañías como Ikea, pues se trata de productos de estilo similar y precios bajos.

13.02.2019 En la actualidad, Amazon comercializa muebles en España bajo cinco marcas diferentes, para estancias como el dormitorio, el salón o el comedor, aunque aún no ha llegado a comercializar mobiliario para cocinas y baños, según la noticia publicada en Expansión.

En cuanto a las dos últimas marcas que ha lanzado, Movian es la línea de productos más asequibles, con artículos sencillos y útiles que se asemejan al estilo de la compañía sueca Ikea. Por otra parte, Amazon define Alkove como una marca de gama alta para clientes que buscan diseño y materiales de alta calidad.

De esta manera, Amazon sigue ampliando su gama de marcas propias y, de momento, parece que su límite es el cielo.

* Otras noticias relacionadas:

–Amazon planea entrar en el sector del mueble con realidad virtual

* Para más información: www.amazon.es

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