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Teka, Premio Familia a la mejor campaña publicitaria - Cocina Integral
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Teka, Premio Familia a la mejor campaña publicitaria


10/10/2018

Teka ha sido galardonada en la III edición del Premio de Familia The Family Watch por su campaña de comunicación Donde se cocina la vida, en la categoría de Empresa Privada.

10.10.2019 El Premio de Familia The Family Watch, concedido a Teka, está pensado para reconocer a empresas y entidades que aportan una visión cariñosa y alegre de la familia a través de sus campañas de publicidad. Se entregó ayer, 9 de octubre, durante la celebración de la IX Lección Anual de Familia llevada a cabo en la sede de la Fundación Tatiana Pérez de Guzmán, en Madrid.

Donde se cocina la vida, Fundación Tatiana Pérez de Guzmán, IX Lección Anual de Familia, Premio de Familia The Family Watch, Teka
De izquierda a derecha: Alberto San Juan, director general de la Familia y el Menor; Francisco J. Riberas, presidente del Instituto de la Empresa Familiar; María José Olesti, directora general de The Family Watch; Alfonso Román, Global Digital & Advertising Manager de Teka; Fran López, Marketing VicePresident; y José María Irisarri, presidente del jurado de los premios.

Fran López, vicepresidente de Marketing de Grupo Teka, ha destacado que: Es una gran satisfacción que esta campaña haya recibido un reconocimiento como este, que plasma lo que desde Teka queríamos transmitir a los espectadores. Desde el comienzo de la acción, hemos querido comunicar en nuestro spot la imagen cariñosa de una familia con ese vínculo que se forja a través de la cocina, el centro neurálgico de nuestros hogares. Con esta historia hemos querido reflejar cómo la cocina y todos los momentos vividos en ella generan un vínculo emocional en las personas, y cómo, nuestros electrodomésticos, facilitan estas emociones.

Donde se cocina la vida

Teka estrenaba en España su nueva campaña de comunicación, donde daba a conocer su nuevo posicionamiento de marca a nivel mundial, durante el mes de agosto. Con esta nueva acción, la firma ha renovado su imagen, posicionándose como una marca que está cerca de sus clientes y consumidores, entendiendo sus necesidades, e inspirando momentos inolvidables en la cocina a través de una gama de productos innovadores y con un diseño original.

Bajo el lema Donde se cocina la vida, Teka ha querido transmitir que la cocina puede generar experiencias sorprendentes repletas de emociones que se mantienen en nuestros recuerdos durante toda la vida.

El anuncio se rodó en formato cine y traslada a una historia que refleja algunas de las emociones que la cocina puede hacernos sentir. La película está protagonizada por un padre y su hijo que, a través de la memoria y la cocina. experimentan un momento único.

Aquí se puede ver el microsite de la campaña.

*Para más información: www.teka.es