HEMEROTECA
08/02/2018
Never ordinary. Every day: This motto reflects the corporate and product philosophy of sink and tap manufacturer Schock. At the KBB 2018, stand H82, the company proved once more that its products are full of surprises.
08.02.2018 A trade fair stand, that echoed Schock’s claim that its products offer something special to their users in terms of functionality or in terms of aesthetics, served as the presentation space. The exhibition concept looked like a work of art: stackable boxes was used to present the new products to perfection in different colour varieties and in combination with a wide range of worktops. The out-of-the-box concept also mirrored the attitude of the Bavarian-based innovators, which is characterised by a creative and unusual design approach.
Two new colour lines to match the 2018 interior trends
Schock presented two unique colour lines to match the 2018 interior trends. Inspired by exciting landscapes and underwater worlds, the trend experts have combined their own realisations and ideas with the design and fashion lifestyle trends currently sweeping the world’s big cities and developed two unusual colour lines.
The Millennial Line range for exclusive designs made from the premium material Cristadur is based on a palette of three colours, grey, navy and rosé, which gives the sinks a mysterious deep sea look. The Golden Line was developed for its sinks made from Cristalite; it combines four natural, warm and golden shimmering earthy shades with each other and is reminiscent of the desert landscapes of Peru.
As front-runners and innovators, we want to create colour nuances that will become trendy in future and are therefore even more contemporary than the current zeitgeist. This appeals to particularly trend-conscious people who are looking for individuality, said the company’s CSO Sven-Michael Funck.
* For further information: www.schock.de
