Valcucine in Milan with an eco-sustainable kitchen model

The Milan fashion district was hosting a special version of Artematica, the kitchen made exclusively of glass, the utmost expression of Valcucine’s eco-sustainable vision.

An exhibit that is very close to the uniqueness of a work of art thanks to the transparency of glass and the way it is perceived. An outstanding, timeless model that could be admired for a week. Seven days for an kitchen that is partly outdoors and partly enclosed by glass walls designed by Valcucine, decorated by tree decals representing the type of environmental consciousness that has challenged cultures, industrial processes and production technologies, increasing the awareness of the public opinion towards a new age that lives in harmony with the environment.

Not only has Valcucine@¬#s pioneering spirit conquered its own sector, entering the most beautiful locations in the world, it has even accessed the boat-building world thanks to stylistic and construction ideas based on an ethical principle that can be summed up by the emblematic glass is more concept, and guided by specific customer requirements. Dematerialisation, achieved by exploiting the lightness of aluminium and the resistance of glass, turns into the kind of excellence that can sail the seven seas.

The installation revealed too the new Valcucine international campaign starring the youngest conductor in the world, Beatrice Venezi from Italy, chosen to be the brand’s ambassadress. The event was celebrated with a Gala Dinner during which Valcucine welcomed some of the most significant names in the world of journalism and publishing and, of course, of true Made in Italy excellence.

During a week in which one of Italy’s most strategic sectors – the boat-building industry – is on show with other major players of the world of luxury living, we accepted enthusiastically and with the innovative spirit typical of Valcucine the invitation of the Associazione Montenapoleone and of its President Guglielmo Miani to be the only kitchen manufacturer to showcase a kitchen in one of the most significant fashion streets in the world, says Stefano Core, CEO of Valcucine and of Italian CreationGroup. Kitchens are another aspect of the Italian luxury lifestyle that ranges from the most beautiful homes in the world to the finest yachts. Thanks to its bespoke and green projects, Valcucine is happy to serve this marvellous club on dry land and at sea, natural elements we endeavour to protect.

Starting from that week, the courtyard of the famous neoclassical building designed by architect Luigi Clerichetti and facing the Vip Lounge Montenapoleone, hosts the new Outdoor collection by Driade which is starring Sissi, the brand@¬#s latest model.

* Para más información: www.valcucine.it