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Una historia compartida. Roca a través de la comunicación
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Una historia compartida. Roca a través de la comunicación


10/02/2017

Roca celebra su 100 aniversario con la exposición (a la que seguirán otras) Una historia compartida. La marca a través de la comunicación, que se puede visitar en el Roca Barcelona Gallery.

Una historia compartida. La marca a través de la comunicación es la primera exposición conmemorativa del Centenario de la compañía, y puede verse en el Roca Gallery de Barcelona desde el pasado día 8 de febrero hasta el 27 de mayo, y en el Roca Gallery de Madrid del 22 de febrero al 10 de junio.

Una historia compartida. Roca a través de la comunicación

En la presentación a la prensa la mañana del día 8, Oscar Guayabero, comisario de la exposición, explicó que esta exposición muestra, a través de la comunicación de Roca, los cambios efectuados en la sociedad. A  través de un recorrido por los diferentes anuncios, catálogos, revistas y spots de Roca, se descubre la historia de la comunicación de la compañía de la mano de la evolución del confort en la sociedad, que engloba la mejora de los hábitos de higiene, la configuración de los hogares o la introducción de nuevos materiales, tecnologías y la globalización.

Por ejemplo, la expo permite darse cuenta de cómo se ha transformado la idea de bienestar, antes muy asociado al calor (pues en la época del éxodo del campo a la ciudad las familias sufrían que los pisos urbanos no estuvieran preparados para hacer frente al frío del invierno) desde principios de siglo hasta ahora; la paulatina introducción del concepto de ecología y sostenibilidad desde los años setenta; la importancia del diseño en todos las épocas, y cómo éste se adecúa a una sociedad cambiante…

Las diferentes etapas de la empresa mostrada por esta exhibición, dividida en cuatro zonas (Bienestar, Innovación, Diseño y Sostenibilidad) son, a la vez, épocas reconocibles de la historia social de nuestro país y de los valores que han definido a Roca a lo largo de estos 100 años. La  muestra podra´´a verse  también en los otros tres Roca Gallery del mundo: Lisboa, Londres y Shangai.

* Para más información: www.roca.es / www.rocabarcelonagallery.com

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