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El Grupo Whirlpool tiene un nuevo director de Marketing en España - Cocina Integral
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El Grupo Whirlpool tiene un nuevo director de Marketing en España

25/11/2016

Niccolò Pietrucci es, desde el 1 de octubre de 2016, el nuevo director de Marketing para España del Grupo Whirlpool.

Whirlpool vuelve a la casa de Gran HermanoPietrucci, licenciado en Business Administration por la Università Politecnica delle Marche, es  de origen italiano. Tras una primera experiencia en el equipo de Marketing en la Cámara de Comercio e Industria de Italia en Brisbane (Australia), se incorporó a Indesit en el año 2007 como Industrial Controller en Fabriano y desde entonces ha trabajado como Business Development Analyst y Operative Marketing Manager en la central.

En 2011 se trasladó a Francia como Trade Marketing Manager para West Europe y posteriormente fue nombrado Marketing Manager. Niccolò fue también miembro del equipo de marketing para la integración de Indesit y Whirlpool en Francia en 2015.

En su nuevo puesto Niccolò es responsable del equipo de Marketing en España, a cargo de todos los planes Go-to-Market y de la definición de gamas, pasando por planes promocionales y de comunicación.

Mis prioridades son impulsar valor en el mercado español a través de un trabajo profundo sobre el conocimiento y la preferencia de nuestras marcas, capitalizando las grandes innovaciones que lanzaremos en 2017, sobre todo en encastre. El fundamento de nuestra manera de hacer marketing será una comprensión profunda del consumidor y un trabajo conjunto con nuestra fuerza de ventas para encontrar las mejores soluciones para nuestros Trade Partners. Confío que un equipo profesional y motivado como el de Whirlpool pueda ser la referencia de sector en España, afirma Pietrucci.

* Para más información: www.whirlpool.es

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