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Smeg, patrocinador de Grupo Focus - Cocina Integral
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Smeg, patrocinador de Grupo Focus

28/09/2016

Smeg renueva el acuerdo de patrocinio con los teatros de Grupo Focus tras más de ocho años de colaboración.

La presencia de Smeg en las producciones teatrales de La Villarroel, en Barcelona, ha sido continua durante los últimos ocho años y recientemente se ha firmado un nuevo convenio de patrocinio. El nuevo acuerdo se extiende a tres teatros más gestionados por el Grupo Focus, empresa líder en el sector de las artes escénicas y principal operador en el terreno de la creación y producción teatral. Además, desde el pasado enero el Grupo Focus ha ampliado su actividad en el ámbito nacional con una nueva sede en Madrid.

Smeg, patrocinador de Grupo Focus

La colaboración siempre ha consistido en trabajar con la escenografía creando espacios que añadan un punto distintivo y de ambientación, dos aspectos que están presentes en los diseños de Smeg y que se han integrado en los decorados del teatro. Así mismo, esta colaboración se ha centrado también en crear zonas llamativas fuera de la sala para recibir al público antes de las funciones, despertar su curiosidad y deleitar su vista a través del diseño como valor artístico.

Toda esta experiencia, junto al éxito conseguido desde el inicio de esta colaboración, ha llevado a Grupo Focus y Smeg a ampliar su relación de patrocinio con los teatros La Villarroel, Romea, Goya y Condal de Barcelona, sumando así cuatro escenarios de los cinco que forman parte de la organización empresarial.

A través del arte teatral la marca italiana proyecta, de momento en los escenarios barceloneses, sus valores y aprecio por la cultura y la creatividad. El convenio que recoge esta colaboración fue firmado el pasado día 14 de septiembre por Juan Carlos Cayuela, director general de Smeg España, y Daniel Martínez de Obregón, presidente de Focus.

* Para más información: www.smeg.es

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