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Se celebran las II Jornadas de Hepecasa - Cocina Integral
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Se celebran las II Jornadas de Hepecasa

04/05/2015

Hepecasa, plataforma de Master Cadena, organizó unas jornadas donde se congregaron más de 200 asociados.

Las jornadas, con asistentes de Cataluña, País Vasco, Castilla y León, Castilla La Mancha y Madrid comenzaron el pasado martes a las 16:00, con una feria donde más de 30 expositores, representantes de las principales marcas como BSH, Grupo SEB, Teka o LG, dieron a conocer sus últimos productos con unos importantes descuentos, demostraciones y regalos.

 

II Jornadas de Hepecasa

A última hora de la tarde, los asistentes se trasladaron en autobús al Hotel Las Arenas de Pinto, donde se organizó una asamblea cuyos ponentes hicieron un repaso de la situación del sector.

Comenzó Jesús Golderos, gerente de Hepecasa, seguido de Ricardo Calvo, con una ponencia titulada The moment of truth. Francisco Sancho adelantó las novedades de Master Cadena y Master Kitchen y finalmente David Rodríguez dio un esbozo de la importancia de las nuevas tecnologías y el relanzamiento de la marca Master que comercializa esta gama: Master Digital. Para terminar la velada, se realizó un sorteo de productos exclusivos y un cóctel en el mismo hotel.

El miércoles, la jornada se trasladó de nuevo a la feria, donde los asociados pudieron realizar sus últimas compras. Con estos eventos, Hepecasa, principal plataforma logística de Master, conecta todas las ramas de la cadena de la distribución para dar a conocer cómo trabajan, y focalizar los esfuerzos en el último eslabón, la tienda.

* Para más información: www.mastercadena.es

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