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15 empresas muestran la vanguardia del Mueble de España en Imm Cologne - Cocina Integral
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15 empresas muestran la vanguardia del Mueble de España en Imm Cologne

20/01/2015

ANIEME ha organizado la participación agrupada española en Imm Cologne con el apoyo económico de ICEX.

La feria Imm Cologne, que se celebra del 19 al 25 de enero en la ciudad alemana de Colonia, es la principal cita ferial para el sector del mueble y la decoración en el país germano. Más de 1.100 expositores de más de 50 países así lo avalan. Simultáneamente se celebra el evento LivingKitchen, que reunirá como expositores a las principales marcas de mueble de cocina.

Anieme

Alemania continúa siendo uno de los principales socios comerciales de España, concretamente el tercer país en el ránking de la exportación española de muebles, y muestra una excelente evolución con un crecimiento de +32,3% en el período enero-septiembre 2014, lo que refleja que Alemania ya ha superado la fase de atonía del consumo interno que venía arrastrando en los últimos años, cosa que se refleja también en que están aumentando de manera significativa sus compras de mueble español.

En este contexto, un importante grupo de fabricantes españoles ha elegido esta feria para comenzar el ejercicio 2015 con impulso y fortalecer su presencia en el mercado alemán. Son 15 las firmas de nuestro país que muestran en Colonia desde ayer sus más novedosas colecciones y propuestas de diseño español al público alemán y demás profesionales internacionales que acuden a esta cita del hábitat. Algunas de ellas son: Expormim, Fama Sofás, Gandía Blasco, Creaciones Loyra (en la imagen), Isi Contract, Mobilfresno, Mobliberica, Novocuadro, Ondarreta, Pilma Disseny, Point, Sancal, Trasman Penedes, Treku y Vondom.

Herramientas de comuniación
Desde ANIEME se han desarrollado distintas herramientas de comunicación digital orientadas tanto a la prensa como a los prescriptores internacionales de mueble, para dar a conocer la oferta de las empresas españolas en Imm Cologne 2015. Destaca la puesta en marcha de un blog específico, así como el seguimiento online de todo lo que acontece en la feria a través de Facebook y demás redes sociales.

* Para más información: www.muebledeespana.com/imm_cologne/

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