HEMEROTECA
10/03/2014
Located in the prestigious Merchandise Mart complex, in downtown Chicago, the new exclusive Scavolini Store of Illinois was inaugurated on 20th February.
The exclusive location—the world@¬#s widest building at the time of its inauguration in 1930—belonged the Kennedy family for many years. Currently, several of its floors house the Design Center, which includes boutiques of the most renowned European and US brands in the furniture, design, and material and construction sectors.
An unmissable venue for design enthusiasts, the Scavolini Store is located in a strategic position right near the main entrance to the Mart. With its 300m2 exhibition space, the showroom is entirely dedicated to the Italian-made production of Scavolini, the leading Italian brand in the kitchen sector since 1984, which expanded into the bathroom sector last year.
The store enables visitors to experience and discover the latest proposals, and houses 6 kitchen models of the Diesel Social Kitchen, Tetrix, Scenery, Flux, Liberamente and Open collections, in addition to 1 Liberamente living area composition and the Aquo, Font, Idro and Rivo collections of the Scavolini Bathrooms range.
The new point of sale is managed by two sisters, Niki and Alisha Serras, and by Alisha@¬#s husband, Brian Gamache, who@¬#ve been collaborating with Scavolini ever since 2009. In fact, they also manage two other stores, one in Detroit the other in Birmingham.
A perfect example of Scavolini@¬#s distribution policy, Scavolini Store represents an important strategic factor and reflects the company@¬#s firm belief that the quality of the purchase experience is decisive in conveying the brand@¬#s value to the consumer. The project, launched in 2006, currently includes 90 stores in Italy and 60 stores abroad.
Highly qualified staff
All Scavolini Stores—similarly to the other brand@¬#s points of sale—are distinguished by their highly qualified and professional staff. The company trains its sales staff personally and, since 1994, has been promoting the multi-year project <i>Growing together</i>, consisting in a cycle of workshops reserved for retailers. The initiative has enjoyed widespread success over the years and reached its sixteenth edition in 2013.
The Scavolini Store operation is part of a broader distribution strategy currently being implemented by the company on the global market, with significant and on-going investments to consolidate its distribution network. The latter includes over 1,000 points of sale in Italy, 150 in Europe, 50 in Russia and the Eastern European Republics, 30 in North America, 15 in Central and South America, and the same number in Asia and Oceania.
* For further information: www.scavolini.com
