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Marcarelli, Director General de Electrolux en Oriente Medio - Cocina Integral
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Marcarelli, Director General de Electrolux en Oriente Medio

21/11/2013

Massimo Marcarelli, hasta hace poco responsable del canal Kitchen de Electrolux en España, ha sido nombrado nuevo Director General de Electrolux en Oriente Medio.

Massimo Marcarelli, nuevo director general de Electrolux en Oriente Medio.A partir del próximo 1 de diciembre, Marcarelli se encargará de un clúster de 15 países dentro de la organización MEA de la compañía, que engloba las regiones de Oriente Medio, África y Turquía.

Como ya publicamos, sus responsabilidades al frente del canal especialista de cocinas , pasan a José Benigno Fernández López.

La estrategia de Electrolux en el canal kitchen viene de largo y ha experimentado una progresión claramente positiva, como puede observarse en el reciente estudio realizado por AMC sobre las ventas de campanas de cocina de nivel medio-alto y alto y electrodomésticos en el mencionado canal.

* Otras noticias relacionadas:

– Nuevo director comercial de Electrolux Major Appliances España

* Para más información: www.electrolux.es

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