I Saloni 2013: success and internationalization

22/04/2013

The 2013 Salone del Mobile looked to exports and closed to great acclaim: over 2,500 Italian and foreign
exhibitors and 324,093 visitors.

The 52nd edition of the Saloni closed on an extremely positive high, with the over 2,500 Italian and foreign
exhibitors at the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, SaloneSatellite and the biennial Euroluce / International Lighting Exhibition and SaloneUfficio in the global
spotlight from 9th to 14th April.

The figures: 324,093 visitors overall. 285,698 of them from within the sector, with 160 different countries accounting for 68% of total presences (compared with 63% at the 2011 edition, when the biennial Euroluce and SaloneUfficio were last held), making the Salone not just international but global.

There was a major influx of visitors from all over the world: Asian, U.S., South American and African countries, and strong interest from countries within the Russian area, consolidated by the participation of a significant number of operators encompassing the entire range of goods on offer at the Saloni, particularly pieces with a high design content. A considerable number of delegations of Chinese constructors and American architects were also seen.

Interiors of tomorrow provided the leitmotif for this edition of the Saloni, with French architect Jean Nouvel’s seminal installation Project: office for living at SaloneUfficio, showcasing five unique and singular work scenarios illustrating the fact that a working environment has to be able to transmit creativity, inspiration and enjoyment.

Considerable interest was also shown by visiting representatives of official bodies, witnessing at first hand the creativity and effort made by the exhibitors to secure their positions on the sector’s greatest international stage. The Mayor of Milan, Giuliano Pisapia, attended the opening, with visits from Giorgio Squinzi, head of Italy’s biggest business lobby, Confindustria, the President of the Lombard Region, Roberto Maroni and the Minister for Economic Development, Corrado Passera over the following days, demonstrating just how great a driver of the Italian economy the Saloni are.

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