HEMEROTECA
30/01/2013
A trip through time to the Paris of the Golden Twenties: Schock?s extraordinary stand concept causes a sensation at the LivingKitchen 2013
Bonjour et bienvenue! Visitors to this year’s LivingKitchen were invited to take a trip through time to the Paris of the 1920s at the exhibition stand of granite sink manufacturer Schock’s.
Designed and put together by a multidisciplinary team of product designers, architects and marketing experts, the stand created a real buzz, showcasing the extensive portfolio of new sinks and taps in genuine Twenties style.
Schock’s presentation at the LivingKitchen captured the feeling of the era to a tee and provided the perfect setting for the elegant products. Details like street lamps, historic ice-cream carts, an authentically styled advertising pillar and lighting effects evocative of a burlesque show all combined to create just the right atmosphere on the stand.
Towards the back of the presentation space was a bar where visitors could retire for a business chat. And in the meeting room next door they could enter a realistic and urbane casino world, complete with roulette table, of the kind they might have walked into had they been around in the Roaring Twenties. Original accessories – from the lamp to the piano – along with the perfect musical backdrop and staff in authentic Twenties dress created a harmonious and appealing overall impression. The company’s theme met with a very positive response from visitors.
* For further information: www.schock.de
