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Proyecto de ANIEME para fortalecer el mueble español en Alemania - Cocina Integral
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Proyecto de ANIEME para fortalecer el mueble español en Alemania

19/11/2012

ANIEME pone en marcha un nuevo proyecto, Promotor del Mueble en Alemania, para la creación de una red comercial de agentes en el país centroeuropeo.

Bajo el nombre de Promotor del Mueble en Alemania, ANIEME ha puesto en marcha un nuevo proyecto para fortalecer la presencia de firmas españolas del mueble en el mercado alemán.

Promotor del Mueble en Alemania de Anieme

Con la contratación de un experto profesional dedicado en exclusiva a Alemania, ANIEME ayudará a las nueve empresas participantes en el proyecto en la búsqueda de agentes comerciales que introduzcan sus productos en los distintos estados federados alemanes, abarcando tanto el canal minorista de mueble de hogar como el contract para amueblamiento de instalaciones.

El día 8 de noviembre tuvo lugar la reunión de puesta en marcha de este nuevo proyecto en las oficinas de ANIEME en Valencia.

Varias de las empresas participantes cuentan con experiencia previa en el mercado alemán, y otras expondrán en la próxima edición de la Feria de Colonia (14-20 enero 2013);, pero en cualquier caso, todas siguen teniendo como asignatura pendiente la localización y creación de una red comercial en todo el país que fortalezca su presencia en Alemania y consolide sus contactos comerciales de una forma más estable.

La oferta de empresas que participan en este proyecto es diversa, abarcando desde mueble tapizado y auxiliar hasta comedores y dormitorios de estilo contemporáneo y neoclásico, siempre dentro de una gama media y alta.

Además, destacar que Alemania se ha consolidado como tercer destino del mueble español, por delante de países como Reino Unido, Estados Unidos o Rusia, entre otros, por lo que sin duda es un mercado en el que las empresas españolas de mobiliario pueden seguir creciendo.

Tras la reciente finalización del proyecto de Promotor del Mueble en Francia, ANIEME sigue ofreciendo a sus empresas asociadas un servicio personalizado y ajustado a sus necesidades en distintos países de la UE como es el caso de Alemania, dado que los mercados tradicionales europeos continúan siendo los principales consumidores de mueble español y ofrecen posibilidades de negocio para el Mueble de España.

* Para más información: www.anieme.com

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