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Juan Carlos Muñoz, reelegido Presidente de Anieme - Cocina Integral
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Juan Carlos Muñoz, reelegido Presidente de Anieme


29/06/2012

ANIEME ha celebrado esta semana su Asamblea General. Entre los puntos a tratar en el orden del día destaca la renovación de los cargos de Presidente y Vocales de la Junta Directiva.

Tras someterse a votación, ha resultado reelegido como Presidente Juan Carlos Muñoz Melero, Gerente de la empresa TECNI NOVA de Yecla.

Destacar que, como primer punto del Orden del día de la Asamblea de ANIEME, se ha tratado el tema “Motivación en tiempos de crisis” a cargo de un experto en coaching que ha ofrecido a las empresas del sector asistentes algunas claves acerca de cómo gestionar la incertidumbre en el actual entorno económico.

Asimismo, se ha presentado la propuesta del Plan Sectorial del Mueble 2013 en la que destaca la
organización de participaciones agrupadas en las principales ferias internacionales del sector del mueble y la decoración como son: Maison&Objet, Salón Internacional del Mueble de Milán, INDEX Dubai, FURNITURE en Shanghai, IMM COLOGNE en Alemania y Maison Singapur.

Las acciones directas en destino a través de misiones comerciales y de encuentros B2B son otro de los puntos fuertes de la propuesta de ANIEME para 2013, incluyendo los siguientes destinos: Arabia Saudí, Qatar, Singapur, Azerbaiyán, Kazajstán, Rusia, Turquía, Líbano, Marruecos, Argelia, África Negra, Chile, Centroamérica, entre otros.

Señalar también que ANIEME está realizando un importante esfuerzo en segmentar tanto la información que ofrece a sus asociados, como las acciones de promoción en destino, por lo que se llevarán a cabo acciones específicas para empresas de vanguardia y para fabricantes especializados en el canal contract.

Juan Carlos Muñoz, Presidente de ANIEME, ha señalado que “La atonía del consumo interno está haciendo que las empresas españolas del mueble realicen un mayor esfuerzo en la internacionalización y se orienten a la apertura de nuevos mercados. En este sentido, confiamos plenamente en las capacidades de las empresas españolas y en que al cierre del presente ejercicio 2012 la exportación española de muebles aumentará, contribuyendo al sostenimiento del sector y a la necesaria creación de empleo.

En este contexto, el objetivo primordial de ANIEME es dar el máximo apoyo a las empresas del sector del mueble en su proceso de internacionalización. Para ello hemos presentado en Asamblea General una propuesta de acciones de promoción internacional ambiciosa y contundente para el próximo año 2013, con la que pretendemos dar herramientas a las empresas para que amplíen sus horizontes hacia nuevos mercados, sin olvidarnos de los mercados tradicionales, en los que debemos hacer un esfuerzo por mantener la cuota de mercado ya adquirida.”

* Para más información: www.anieme.es