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Grupo Iberelectro, nueva plataforma de Cadena Elecco - Cocina Integral
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Grupo Iberelectro, nueva plataforma de Cadena Elecco


04/05/2012

Cadena Elecco incorpora una nueva Plataforma, Electrodomésticos Iberelectro 2008 S.L., ampliando así su cobertura territorial y reforzando su presencia en la zona Norte/Centro de España.

Grupo Iberelectro, con sede central en Burgos, comienza su actividad en 2007, su trayectoria corta, intensa pero con gran experiencia, se debe a sus fundadores, Sergio Orgaz y Rodrigo López con una larga y dilatada experiencia en otros almacenes mayoristas de la zona.

Con su incorporación a Cadena Elecco, Iberelectro impulsará su actividad como Plataforma / Grupo Regional, desarrollando una red de asociados “Elecco Kitchen” en las provincias de Burgos, Soria, La Rioja, Álava y Vizcaya.

El principal objetivo de Grupo Iberelectro Grupo Iberelectro pasa por convertirse en líder en distribución de electrodomésticos y muebles de cocina en su área de influencia, para ello se suma a un proyecto sólido y rentable que garantiza el futuro de sus asociados a corto, medio y largo plazo.

Iberelectro contará con el máximo apoyo de Cadena Elecco, Grupo Nacional que dirige todos sus esfuerzos al canal mueblista y no dependiente de ningún grupo de Libre instalación. Cadena Elecco re-planificó e impulso su Plan de Expansión en Diciembre, como producto de ello se han producido las recientes incorporaciones  de Grucor en Galicia, Kubico en Sevilla y esta ultima de Iberelectro en Burgos, siendo el principal objetivo de este Plan, estar presentes en toda la geografía nacional a finales de 2012. 

Otros objetivos de Cadena Elecco para el presente ejercicio, son la comercialización de Muebles y auxiliares de Cocina, a través de sus Plataformas y Puntos de Venta “Elecco Kitchen”, reforzar el apoyo a las Plataformas existentes para su desarrollo regional  y la activación de su nueva Web /Portal corporativo donde interactuarán Central, Plataformas, puntos de venta y usuarios. Para la implementación del nuevo Plan Estratégico 2012/2015 presentado el pasado 15 de Marzo en su asamblea de Gerentes,  Cadena Elecco central reestructura su organigrama, teniendo ya previstas y cerradas incorporaciones a nivel Directivo y Auxiliar durante este mes de Mayo.

* Para más información: www.cadenaelecco.com