HEMEROTECA
21/03/2012
For Snaidero, traditionally present at the Fair, the 2012 edition marks the perfect opportunity to affirm the company´s commitment to devising new home living solutions.
On a surface area covering 800m2, the Snaidero kitchen solutions present at Eurocucina will reveal that true design is a timeless experience, a set of tangible and intangible values, which, adapting to the spirit of the times, never seizes to amaze. Snaidero’s talent for design is never improvised but part of its tradition and DNA.
Two of the four new projects presented stem from a new collaboration between Snaidero and architect Pietro Arosio. Presented in three compositions, the design projects have been conceived as a market response to new developments in contemporary housing, which seem oriented towards small rooms, common spaces and a "free" configuration of interiors, which turn into bright and open environments.
Pininfarina will be there with a restyling of IDEA and with the Ola20 kitchen, which was awarded the prestigious Good Design Award at the beginning of 2012 and will feature once again at Eurocucina with a new finish.
The spontaneous blending of tradition and innovation will instead materialise in Way, the latest addition to the Snaidero range following Orange and Code. Way offers a significant range of materials and colours so you can interpret and customise your personal living space in a quite extraordinary manner.
One of the two projects by Arosio, alongside the new Minicode concept dedicated to the Contract segment, will also feature in the “Snaidero Misura Casa” showroom in the heart of Milan@¬#s historical centre (Via Edmondo De Amicis, 12);.
* For further information: www.snaidero.com
