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Jornadas de trabajo de Cadena Elecco-Grupo Electrolux - Cocina Integral
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Jornadas de trabajo de Cadena Elecco-Grupo Electrolux

15/02/2012

Los pasados 2 y 3 de febrero se celebraron en Valladolid las `Jornadas de Trabajo Grupo Electrolux ? Cadena Elecco 2012´, a las que asistieron los gerentes de plataformas regionales asociadas al Grupo.

Las jornadas se celebraron en las instalaciones de las bodegas Cepa21 y estuvieron repletas de actividades que comenzaron el jueves con una visita a la bodega y a sus viñedos, un Show Cooking guiado por el chef Alberto Soto y una cena donde los asistentes pudieron disfrutar de una cocina tradicional pero con presentaciones innovadoras.

Al día siguiente se celebró una reunión de trabajo en la que José Benigno Fernandez Key Account Manager del canal mueblista de EHP, presentó la situación del mercado, la evolución de Cadena Elecco con las marcas de Grupo Electrolux en 2011 así como los objetivos para 2012.

Nélida Fernández, Trade Marketing Manager de EHP, fue la encargada de presentar las novedades en las marcas de EHP y producto previstas para este año 2012. Manel Agudo y Juan Manuel Arroyo, Directores Regionales de Levante y Zona Centro respectivamente expusieron los planes de trabajo a desarrollar en las diferentes plataformas regionales para el presente ejercicio. Se cerró la reunión con una tertulia en la que se abordaron asuntos de rabiosa actualidad del sector y donde se analizaron propuestas y acciones a realizar con el objetivo de sentar una base de trabajo solida y potenciar la colaboración entre ambas organizaciones.

Estuvieron presentes Juan Antonio Galán de Grupo Coblanca (Toledo), Roberto Gonzalez de Comercial Acilla (Valladolid), Genaro Villamil de Electro-Hogar Villamil (Madrid), Jenaro Ayuso de Publioferta (Salamanca), José Cañellas de Grupo Incoba (Baleares), Sergi Rofes de Kuincor Electrodoméstic Grup (Cataluña), Ramón Vázquez de Grucor (Galicia), así como los representantes de la última incorporación, Pablo Bono y Jose Manuel Cuadrado de Kubico Soluciones (Sevilla). Por parte de la central nacional de Cadena Elecco, asistieron Jose Luis Rodriguez, Director General y Jesús Escalona, Director Comercial y Marketing.
* Noticias relacionadas: Nuevo Director Comercial de Cadena Elecco
* Para más información: www.cadenaelecco.com

 

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