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Cocinas desde 3 euros al día con Decoractiva y Siemens - Cocina Integral
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Cocinas desde 3 euros al día con Decoractiva y Siemens

02/11/2011

Durante el mes de octubre, DECORactiva y Siemens han vuelto a dinamizar el canal con una promoción financiera especial: `¿A que pagarías 3? al día por tener una cocina como ésta?´.

Decoractiva.Porque financiamos desde 90 euros al mes es el mensaje central de la campaña del último cuatrimestre de 2011 de la cadena Decoractiva, que busca la adaptación a los nuevos hábitos de compra del consumidor y la garantía que supone la vinculación en este tipo de acciones con fabricantes fuertes como Siemens.

De nuevo la campaña de medios de este mes ha estado centrada en internet, con planificación de formatos especiales como publirreportajes, personalizaciones de pantalla y otros tipos de banners rotativos en soportes femeninos y secciones femeninas de la prensa digital del grupo Vocento.

Las redes sociales también han sido protagonistas de la campaña, con rotación de anuncios en Facebook. En prensa escrita, se han utilizado las revistas de decoración del grupo RBA en sus ediciones de septiembre, como “Cosas de Casa”, “El Mueble” y “Cocinas y Baños”. Además, la campaña ha estado acompañada de anuncios en buscadores y posicionamiento en Google.

También los puntos de venta han contado de nuevo con PLV especial y trípticos para buzoneos en las zonas de influencia de los establecimientos.

* Para más información:www.decoractiva.es

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