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Haier apuesta por Europa - Cocina Integral
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Haier apuesta por Europa


21/07/2011

Haier refuerza su presencia en Europa con la apertura de un Centro Haier de I+D dedicado a los lavavajillas. Está situado en Nuremberg, Alemania.

El nuevo centro, dedicado exclusivamente al lavavajillas, ofrecerá indiscutibles ventajas para Haier gracias a la proximidad del cliente y el mercado; una mejor gestión de la demanda; soluciones innovadoras y competitivas; y la construcción de la imagen de marca en Europa.

 

Haier ha reclutado a los mejores talentos (entre ellos ingenieros expertos en hidráulica) para responder al máximo a las expectativas y necesidades de los consumidores en materia de lavavajillas. En total más de 15 personas colaboran en este centro, que cuenta con una superficie de 550 m². Los productos desarrollados no sólo se dirigirán al mercado europeo, sino también a China y América.

Esta decisión estratégica forma parte del proceso de creación de la identidad europea de la marca, que comenzó en 2010 con el nombramiento de René Aubertin, Presidente y Director General de Haier Europa (en la imagen), con el refuerzo de las oficinas en los diferentes países y con la creación de un showroom en la nueva sede social europea situada en París.

La apertura de este centro I+D en Alemania es estratégica para alcanzar los objetivos del grupo, formar parte en 2015 de los cinco principales fabricantes de electrodomésticos en Europa y convertirnos en uno de los mayores actores del mercado. Para el 2013 esperamos continuar con un ritmo fuerte de crecimiento y obtener un 5% de participación en el mercado, afirma René Aubertin.

* Para más información: www.haier.com