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LG incorpora en sus lavadoras la tecnología Smart Diagnosis - Cocina Integral
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LG incorpora en sus lavadoras la tecnología Smart Diagnosis


06/04/2011

LG tiene claro que quiere ser un referente en el mercado español de lavadoras y, para ello, la mejora del servicio de atención al cliente es clave. LG Amigo y Smart Diagnosis son claros ejemplos de ello.

Miguel Ángel Fernández LG Home Apliances Marketing ManagerLG presentó ayer en Madrid su nuevo servicio posventa LG Amigo, que incorpora nuevos cauces online para comunicarse con el servicio técnico -como los de las redes sociales o el chat-. También presentó la tecnología Smart Diagnosis, que permite a través de cualquier teléfono y de forma telemática, notificar las posibles incidencias del producto al SAT de LG, lo que facilita la resolución de incidencias (muchas de las cuales pueden ser solventadas por el propio usuario) y reduce también su duración.

LG Amigo, disponible para todas las gamas y familias de producto de la marca, ha supuesto para LG un aumento del personal dedicado al servicio de atención al cliente, así como de las horas de atención dhe dicho servicio, que se alarga de lunes a viernes de 9 de la mañana a 9 de la noche, y los sábados de 9 de la mañana a 6 de la tarde. Así mismo, como nos han confirmado desde la propia compañía, está previsto extender el servicio próximamente también a los domingos.

Por lo que respecta a la función Smart Diagnosis, vendrá incorporada de serie en todas las lavadoras de LG a partir del mes de mayo y funciona emitiendo un sonido que se transmite desde la lavadora directamente al servicio de atención al cliente vía telefónica.

LG estima que el 65% de las averías pueden ser solucionadas por el propio usuario, lo que  resulta m´´as rápido y menos traumático, al evitar la espera y la visita de un técnico con el consiguiente ahorro también económico.

Como nos comenta Miguel Ángel Fernández (en la imagen), Director de Marleting de LG Home Appliances, con esta nueva función, que próximamente se integrará en otras familias de producto, LG busca ofrecer confianza al usuario en la misma línea que la  garantía de 10 años que ofrece para los motores de sus lavadoras.

En 2010 las ventas de lavadoras LG en el mercado español crecieron un 16% en valor y durante la segunda mitad del año fue la segunda marca más vendida en el segmento de lavado, según fuentes de la propia compañía.

* Para más información: www.lg.com