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Casa Pasarela busca del diseño con sentido - Cocina Integral
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Casa Pasarela busca del diseño con sentido


01/12/2010

El objetivo de Casa Pasarela 2011 es subrayar el valor de una oferta que se adapta al ritmo del mercado, a la demanda profesional y particular, y a una coyuntura económica y social que, hace indispensable la selección de objetos útiles.

Casa Pasarela, Muestra de la Vanguardia del Hábitat, celebrará su séptima edición entre los días 17 al 19 de febrero de 2011, en los que prevé reunir en el pabellón 6 de la Feria de Madrid, un contenido multisectorial orientado a la promoción del diseño para el hábitat en su más amplia perspectiva.

Entre los objetivos de Casa Pasarela 2011 figuran fomentar el conocimiento de las propuestas de los diseñadores y marcas internacionales referentes de esta industria, así como de los trabajos de creadores emergentes, en un espacio divulgativo especialmente proyectado para captar la atención de los profesionales y del gran público.

Además, Casa Pasarela explorará las tendencias de consumo y se acomodará a las necesidades de empresas, fabricantes, marcas y diseñadores para ofrecer una plataforma de comunicación de alta visibilidad que les permita potenciar su imagen e impulsar su actividad comercial en un momento esencial para detectar oportunidades de negocio.

Por eso pondrá el acento al concepto Diseño con Sentido, para subrayar el valor de una oferta que se adapta al ritmo del mercado, a la demanda profesional y particular, y a una coyuntura económica y social que, hace indispensable la selección de objetos útiles que respondan a necesidades reales.

El certámen contempla, además, favorecer la participación empresarial a partir de una arquitectura ferial que permitirá destacar la calidad del producto y la identidad de la marca. Este planteamiento, basado en el escaparatismo, repercutirá asimismo en la imagen y presentación general de la feria, y estimulará la creación de sinergias entre los diferentes sectores en exposición.

* Noticias relacionadas:
Satisfacción en Interior Home y Casa Pasarela
Casa Pasarela estrena proyecto domótico

* Para más información: www.ifema.es