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Teka, en el aeropuerto de Mallorca - Cocina Integral
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Teka, en el aeropuerto de Mallorca

10/06/2010

El Grupo Teka ha instalado en el aeropuerto de Mallorca una exposición temporal con diferentes productos de cocina, baño y sanitario. Es el Living Concept, y estará allí hasta el próximo mes de octubre.

Durante cuatro meses, 40 millones de pasajeros podrán conocer las últimas novedades en cocinas, baños y sanitarios.

La acción promocional está basada en un stand situado en el área de salidas de la terminal, frente a las tiendas duty free. Su ubicación, nada más pasar los controles de seguridad, la convierte en una zona de paso obligado dentro del aeropuerto con mayor tráfico del mundo en los meses de verano.  Además, está prevista la entrega de folletos y diferentes elementos promocionales a los pasajeros que llegan a la isla.

Para esta exhibición se ha utilizado la misma estructura presentada durante la feria Casa Pasarela de Madrid: una elipse vanguardista diseñada por el estudio Bunch. Grifos luminiscentes, hornos de vapor, sanitarios en acero inoxidable, vitrocerámicas o campanas decorativas de última generación, son algunos de los elementos dispuestos en el stand.

La presencia del Grupo de Teka no se limita al espacio de exhibición. Hay banderolas colgantes en el área de los mostradores de facturación de Air Berlín, vinilos gigantes en las cristaleras que separan la zona de embarque de la de espera y postes repartidos por el aeropuerto.

* Noticias relacionadas:
Teka amplía su serie de pirolíticos
Lavadoras Teka TK2
* Para más información: www.teka.es

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