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Vídeo de la mesa redonda El valor de la marca, organizada por AMC - Cocina Integral
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Vídeo de la mesa redonda El valor de la marca, organizada por AMC

28/07/2017

AMC acaba de publicar el vídeo resumen de la mesa redonda El valor de la marca, que tuvo lugar el pasado mes de mayo en el marco de la Asamblea General de la asociación.

28.07.2018-.  En la mesa redonda El valor de la marca, presentada por Sebastián Acedo, director gerente de AMC (Asociación de Mobiliario de Cocina), participaron José Luis Bonet, jurista, profesor universitario y presidente de Freixenet y de la Cámara de Comercio de España; Santiago Alfonso, director de Comunicación y Marketing de Cosentino, y Juan Luis Salvador, director general de Antalia Cocinas y presidente de AMC.

AMC El valor de la marca
En el evento se discutieron las diferentes estrategias para que las marcas crezcan en valor, con especial incidencia en las características propias del sector de la cocina. Se habló de internacionalización, de calidad y de creatividad, unidas a las tres T que mencionó Bonet (Tenacidad, Trabajo y Talento), y también de la importancia de la cooperación entre empresas y de su unión en foros y asociaciones como AMC.

El vídeo resumen de la mesa redonda, que la asociación acaba de lanzar, se puede visualizar en YouTube y en la web de AMC.

* Para más información: www.amcocina.com

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