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Gran éxito de la campaña Dance de Edesa - Cocina Integral
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Gran éxito de la campaña Dance de Edesa

12/01/2009

Según un estudio realizado por Milward Brown, la campaña de televisión Edesa Kitchen Dance incrementó la notoriedad de la marca hasta los valores más altos obtenidos en su historia.

El estudio, realizado con amas de casa de entre 25 a 65 años, demuestra que la campaña de televisión Edesa Kitchen Dance, puesta en marcha entre septiembre y noviembre de 2008, incrementó la notoriedad de la marca entre el público objetivo, alcanzando un porcentaje de recuerdo del 64%.